Fat & Lye Handmade Soap Company

Context

Fat & Lye is a back-to-basics soap brand based in Seattle that uses quality local materials and methods.  Our unique twist on the traditional soap bar was the addition of local & craft beer, wine, and coffee to the formulation, all of which have positive benefits to skin and hair health.

I developed the brand, product, web experience, and Kickstarter video collateral. I also built a small team to help execute on design and sales. The project was successfully funded on Kickstarter and went on to be featured at the TEDxSeattle conference, themed "Degrees of Impact."

Role

Founder & Creative Director

Techniques

Founder, Brand Development, Product Development, Website Development, Team Building

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CONTACT

1 561 574 5204 |  hello@lastlauf.com

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© 2021 MICHAEL LAUFBAHN

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