Fitness for Samsung
About
Samsung's on-demand fitness platform connecting users to independent trainers across phone, watch, and TV.
Role
Lead Designer. Led product design for Samsung Fitness across mobile and wearable, collaborating on TV and web experiences.
Context
Competitor to Apple Fitness and Peloton, tailored to the Samsung ecosystem. Shipped a successful multi-device MVP.
Samsung's on-demand fitness platform connecting users with independent trainers across phone, wearable, and TV. A two-sided marketplace built within the Samsung ecosystem.
01
Why now?
Digital fitness was growing fast but lacked the personal feel of in-person training. Samsung already had a footprint in people's homes (phone, wearable, TV) making it uniquely positioned to create a connected fitness experience that felt like your favorite studio.
02
Usability & Concept Testing
Shifted testing from TestFlight/Firebase builds to Figma prototypes for faster signal. Tested live features and concepts, including paywall and onboarding experiments. This rapid prototyping approach moved the team from an execution culture to a validation culture, saving dev time and resources.
03
Future Ideas
Post-beta, we explored differentiation through hardware and software integration. Custom workouts tailored to individual users, tools for trainers to scale content. Concept work included LiDAR-based form feedback and ML-driven adaptive workouts.
